Mighty-Mac – Lookbook by Hiroshi Watatani


For a long time, illustration has been the standard for the communication of everything related to fashion. Before the rise of the use of photography, magazines and advertisings used to depict garments by using paintings or drawings. There is nothing such as a fashion illustration to showcase a brand’s universe, the work of a designer and the values it wishes to communicate. A quick visit at the exhibition Drawing Fashion (untill the 6th of March in London’s Design Museum) made me regret the time when illustrations were on all fashion magazines’ covers.

At the last Capsule show in Paris, one year late, I discovered Mighty-Mac’s summer 2010 lookbook. Last summer has probably been the peak of the Ivy-league look resurgence, which might be less ubiquitous next summer. I’ll personally never get bored of it and that’s why I liked this illustrated lookbook, which seems to take place in the 50s in some expensive American seaside resort.

Mighty-Mac is one of these Japanese brand we don’t see that much here in Europe. Not widely distributed, the only opportunity I had to appreciate the quality of the garments was last week, during a visit at Dover Street Market, the famous concept-store in London. Mighty-Mac is specialised in nautical inspired clothing with the precision Japanese brands are famous for. The clothes colors come directly from maritime flags, usually allowing sailors to communicate while navigating, each pattern representing a letter, a number or some specific instructions. These flags are even on the front of some jackets, or on the back pockets of their trousers allowing to bring a personal touch to a regatta.


 

The man behind the lookbook is Hiroshi Watatani, a famous ilustrator in Japan. Even if he is not specialised in fashion, he is definitely interested in it and most of his work available online is about post-war america and classical menswear (which he seems to appreciate himself). Below is a picture of him and a selection of his work found over the Internet.


Hiroshi Watatani – smart with a pinned club-collar, even though the jacket seems a bit too big – picture from Bespoke Me

 




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3 commentaires pour “Mighty-Mac – Lookbook by Hiroshi Watatani”

  1. whereisthecool, déposé le 22 February 2011 à 12:26:46

    Superbe. Il y a d’ailleurs des marques qui continuent d’y croire!
    http://www.jpeterman.com/


  2. Tokyo Meets New England | Mighty Mac of Gloucester | A Continuous Lean., déposé le 20 May 2014 à 15:55:19

    [...] brand made an early splash with their incredible Spring/Summer 2010 lookbook, which was drawn by well known Japanese illustrator Hiroshi Watatani, but since then they haven’t [...]


  3. Tokyo Meets New England | Mighty Mac of Gloucester | The Limited Cut, déposé le 20 May 2014 à 18:13:07

    [...] brand made an early splash with their incredible Spring/Summer 2010 lookbook, which was drawn by well known Japanese illustrator Hiroshi Watatani, but since then they haven’t [...]


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